SRI tipy a zistenia
V sieťach existuje nepreberné množstvo nevyužitých nápadov. Každá firma má zamestnancov, zákazníkov či partnerov, ktorí majú rôzne uhly pohľadov a rôzne skúsenosti týkajúce sa rovnakých produktov. V systéme Living Lab prostredníctvom otvorenej inovácie táto kolektívna inteligencia môže byť smerovaná k vývoju inovatívnych produktov, marketingových stratégií, na riešenie konkrétnych obchodných problémov, alebo na zlepšenie vnútorných procesov. V "My Starbucks Idea" Starbucks používa podobný prístup na motivovanie zákazníkov, aby predložili, hlasovali a vyjadrovali sa k inovatívnym myšlienkam ohľadne ich výrobkov, skúseností zákazníkov a zapojenia sa komunity.
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