SRI tipy a zistenia
Motivácia je vo firme vždy kľúčovou otázkou rozvoja. Pre firmu je veľkou výzvou zainteresovať všetkých pracovníkov tak, aby participovali na iniciatívach v oblasti inovácií. Tomuto môžu veľmi napomôcť špeciálne pripravené "hry" tzv. gamifikácia. Tieto hry umožnia prepnúť úlohy tak, aby ľudia boli nielen zdrojom nápadov, ale aby sa zároveň stali návrhármi inovačných hier, ktoré umožnia maximálne využiť spoločnú múdrosť a znalosti celého tímu. "Pokiaľ sa na získanie kolektívnych nápadov využijú hry, úlohou inovačných tímov je "dirigovať" inovácie. Hry sa využívajú na zábavu, zatiaľ čo gamifikácia slúži na zainteresovanie a motiváciu ľudí. Gamifikácia môže poskytnúť zdieľanie spoločných cieľov a jednoduché pravidlá, ktoré budú sprevádzať skupinu ľudí smerom ku spoločným akciám. Pokiaľ gamifikáciu aplikujeme na inovácie, môže motivovať ľudí k tomu, aby zdieľali svoje nápady s komunitou, hlasovali za najlepšie nápady a posmelili ľudí, aby stavali na nápadoch ostatných. Inovačné hry sú zvyčajne namierené na špecifickú komunitu a sú zamerané na riešenie špecifického problému. Nakoľko existuje nekonečne veľa problémov na riešenie, je nekonečne veľa možností ako využiť gamifikáciu.
http://www.forbes.com/sites/gartnergroup/2014/08/06/how-to-gamify-innovation/#5d27909b4418
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