SRI tipy a zistenia
Tímy pre riadenie inovácií v malých a stredných podnikoch majú často problém myslieť mimo zaužívaných postupov. Majú tendenciu zle interpretovať koncept inovácií.
Zvyčajne vidia len veľké technologické a vedecké pokroky a neuvedomujú si mnoho iných možností a spôsobov, ktoré sú výsledkom malých alebo väčších inovácií, ktoré prebiehajú v ich organizáciách (napr. inovácie v oblasti marketingu alebo organizačné zmeny). Preto v prvom rade musia začať myslieť inak. Druhou najčastejšou chybou je spoliehať sa na malú skupinu bystrých mozgov, ktoré všetko vymyslia. Skutočnou výzvou pre riadenie inovácií je navzájom prepojiť a využiť kreativitu a energiu zamestnancov a všetkých zainteresovaných strán tak, aby napĺňali spoločné ciele.
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