SMI Idei & Rezultate
Există o multitudine de idei neexploatate in cadrul retelelor. Fiecare companie are angajați, clienți sau parteneri, care au puncte de vedere și experiențe diferite privind aceleași produse. Într-un sistem Living Lab /Laborator Viu, prin inovație deschisă această inteligență colectivă poate fi direcționata spre dezvoltarea produselor inovatoare, a strategiilor de marketing, pentru a rezolva probleme specifice de afaceri, sau pentru a îmbunătăți procesele interne. În "My Starbucks Idea/Ideea mea Starbucks" Starbucks folosește o abordare similară pentru a motiva clienții să-și prezinte, voteze, și comenteze idei inovatoare privind produse, experiența clienților și implicarea comunității.
http://www.openlivinglabs.eu/FAQ
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