SMI Idei & Rezultate
Echipele de management al inovatiei din cadrul companiilor mici și mijlocii adesea luptă pentru a iesi din tipare. Ei încă mai au tendința de a cădea în greșeala de a înțelege gresit conceptul de inovatie.
Luând in considerare doar progresele tehnologice și științifice de varf, ele nu reușesc să observe alte modalități și rezultate ale inovatiilor mai mici sau mai mari, care au loc în propria companie (de exemplu, in cadrul departamentului de marketing sau din punct de vedere organizațional). În primul rând, aceasta abordare trebuie să fie abandonată. Cealaltă greșeală comună este să se bazeze pe un grup mic de "creiere mari" pentru a face toata munca intelectuala. Adevărata provocare a managementului inovației este acela de a dirija și organiza energia creatoare a angajaților și a părților interesate spre un singur scop.
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