Porady i wiadomości dotyczące SZI
W sieciach biznesowych znaleźć można wiele niewykorzystanych pomysłów. Każda firma ma pracowników, klientów lub partnerów, którzy spoglądają z różnych punktów widzenia i posiadają różnorakie doświadczenia w zakresie nawet tych samych produktów.
W systemie żywego laboratorium, dzięki otwartej innowacji można pokierować zbiorową inteligencję ku opracowywaniu innowacyjnych produktów, strategii marketingowych, rozwiązywaniu konkretnych problemów biznesowych lub usprawnianiu procesów wewnętrznych. W "My Starbucks Idea" Starbucks wykorzystuje takie podejście w celu motywowania klientów do głosowania i komentowania innowacyjnych pomysłów na produkty, obsługę klienta i angażowanie społeczności.
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